Genesis Bain Nutri-Fortifiant

This fortifying shampoo is designed for thick or dry, weakened hair. It clarifies, nourishes, and strengthens the fiber to reduce breakage and shedding.

• The description claims a 93.3% reduction in breakage after one application compared to a regular shampoo.
• The description claims a 93.3% reduction in hair loss due to breakage after one application compared to a regular shampoo.
• The description claims a 93.3% increase in resistance after one application.
• The description claims a 93.3% increase in strength after one application.
• The description claims a 49% increase in softness after application.
• The description claims a 65% increase in hydration and nourishment after application.