2026 Raices Sponsorships

Raíces was created to celebrate the richness, diversity, and evolution of Latino identity through storytelling, culture, and community. During Hispanic Heritage Month, Todo Wafi will bring together creators, entrepreneurs, artists, advocates, professionals, and community leaders for a 30-day digital celebration designed to uplift the voices and experiences shaping modern Latinidad. Through 13 discussion panels, 10 special guest interviews, and more than 30 culturally driven social media activations, Raíces will explore the many layers of Latino culture including representation, Afro-Latinidad, Indigenous roots, LGBTQ+ voices, mental health, entrepreneurship, entertainment, STEM, literature, and emerging creators. More than a campaign, Raíces is a digital cultural experience centered around connection, visibility, education, and orgullo. Our mission is simple: To create a space where Latinos feel seen, heard, celebrated, and represented. As brands continue looking for authentic ways to connect with multicultural audiences, Raíces offers meaningful opportunities to engage directly with a passionate and highly engaged Latino community through storytelling, cultural conversations, and digital-first experiences. We invite you to partner with us as we celebrate Different Stories, Una Cultura. Download PDF Version