Keegan : Global Marketing, Global Edition, 11th edition

Keegan : Global Marketing, Global Edition, 11th edition

450.00 MYR In stock Buy at Merchant

This book provides an authoritative guide to global marketing, focusing on the 4Ps and environmental factors. It covers recent changes in global business and includes new cases and coverage.

  • The description claims that the book reflects rapid changes in global economies, commerce, and technologies.
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Mylab Interactive with eBook

AI Readiness

Good foundation, but some important product data is still missing.

66%
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