Cowards Don't Go To Heaven

Cowards Don't Go To Heaven The Scribblings of A Lost Creative Soul Who Found Paradise From Eugene Cheong — Asia's most awarded advertising creative and one of D&AD 50 best copywriters — comes a profanity-laced, beautifully chaotic manifesto that refuses to be housebroken. Cowards Don't Go To Heaven is a creative survival manual built on eight habits: Courage, Idealism, Curiosity, Playfulness, Free-spiritedness, Intuition, Authenticity, and Persistence. Four decades of insights collide with Scripture, philosophy, and brutal honesty. Think Winston Churchill meets Bill Hicks — with 71 illustrations punctuating the mayhem. Editor: victionary Specs: 215 x 244 mm, 400 pp Format: full colour, soft cover with jacket Release date: May 2026 Language: English ISBN 978-988-70661-8-7