PE1/01

THE NEXT CHAPTER OF RETRO-FUTURISM Meet PE1/01 : a seamless evolution from the classics, expanding SEVENFRIDAY’s journey into retro-futuristic style. Here, brutalism meets aerodynamism in a design inspired by the raw aesthetics of industrial heritage, with dial elements that echo the familiar charm of rumbling classic speakers and the precision of a hard disk drive. The central disk, reminiscent of spinning digital memory, brings hypnotic movement to a clean, minimalistic dial— organized, timeless, and effortlessly cool. Encased in an aerodynamic, rounded case, the PE1/01 embodies the MAYA principle: ‘Most Advanced, Yet Acceptable,’ balancing innovation with a sense of familiarity. More than just a watch, it’s a statement of attitude—a natural evolution of the SEVENFRIDAY attitude: daring in design, grounded in lifestyle.