GEN NUDE® Liquid Mineral Eyeshadow

What It Is: A weightless liquid mineral eyeshadow that delivers smooth, luminous color that keeps up with your day and doesn't crease. What It Does: Powered by mineral pigments, this foolproof liquid-to-cream formula delivers high impact color** that won't fade, crease, smudge or transfer*. It blends easily with a brush or fingertip for effortless, one-swipe coverage—no fallout, no fuss. Instant high‑impact color powered by mineral pigments & mica for effortless glide and weightless wear** Smooth texture delivers comfortable application that stays put without smudging or fallout** All-day wear that is fade-, crease-, smudge- & transfer-proof Waterproof Clinical:* Clinically proven all‑day wear that is fade-, crease-, smudge-, transfer-proof* Consumer Tested:** 96% said it glides on smoothly and is easy to apply*** 96% agreed it felt weightless*** 90% said it delivers instant, high‑impact color 90% said it did not smudge throughout 8 hours of wear 84% agreed it felt comfortable throughout 8 hours of wear 84% said it stays in place with no fallout throughout 8 hours of wear 78% said it was not patchy after 8 hours of wear Why You'll Love It: Vegan Cruelty-Free Ophthalmologist tested Formulated without Gluten Antioxidants Clean Fragrance-Free, Oil-Free, Paraben-Free, Sulfate-Free, Alcohol-Free, Phalate-Free, Formaldehyde-Free, Mineral Oil-Free, Retinyl Palmitate-Free, Oxybenzone-Free, Coal Tar-Free, Hydroquinone-Free, Triclocarban-Free, Triclosan-Free *Based on an independent clinical study **Based on an independent consumer study ***Immediately after application