The ZippyPaws NomNomz Cupcake is a plush squeaky toy shaped like a miniature cupcake, made for dogs who enjoy light to moderate play. It's part of ZippyPaws' NomNomz range, which turns everyday foods into plush toy versions for dogs to carry, squeak and snuggle. It's designed for dogs who love a soft toy to squeak, carry around the house or settle down with. With embroidered facial details and a heart accent on top, it's as much a cute addition to the toy basket as it is a play companion. This toy suits dogs with a gentler play style rather than dedicated chewers, since it's a soft plush toy rather than a chew toy. Why We Love It We like that the NomNomz Cupcake is genuinely well made for a soft toy — the embroidered details and textured sides give it a bit more visual charm than a plain plush shape. It's the kind of toy that suits dogs who like to carry something around or have a favourite squeaky companion. The use of 100% recycled stuffing is also a nice practical touch. It means the toy's cuddly feel doesn't come at the cost of using entirely virgin materials. It's a straightforward, no-fuss toy — good for topping up the toy basket or as a soft alternative alongside your dog's tougher chew toys. Key Benefits Two Round Squeakers: Built-in squeakers give dogs an audible response during play, which many dogs find engaging. Recycled Stuffing: The toy is filled with stuffing made from 100% recycled materials, so the plush feel doesn't rely on new raw materials. Embroidered Detailing: Textured sides and embroidered facial details give the toy a distinctive, well-finished look rather than a plain plush shape. Two Colour Options: Choose between Blue/White or Pink/Purple to suit your preference. Toy Size: Small/Medium