That first scratch on a new frame is always painful, so let us take the pain for you. First scratch service guarantees your first scratch will be out of the way, allowing you to enjoy your bike to its fullest potential by not babying or protecting it when you could be focused on getting out there and having fun. You don't get to choose where or how the scratch goes, but rest easy knowing it was done extremely intentionally by the thoughtful people who brought your bike into the world.