PRIMARY COLOR SHAMPOO

This advanced daily shampoo, powered by our proprietary Chromatherapy Technology, protects, strengthens, and enhances the vibrancy of color-treated hair. Primary Color Shampoo gently cleanses, with an ultra-silky lather to remove hard water buildup and impurities that can dull color. The Chromatherapy Technology combined with a unique blend of nourishing oils preserves true-to-tone color, increases shine and protects the hair from 450°F heat and harmful UV rays* while vegan proteins moisturize and help to reduce breakage by 89%*. Removes buildup to preserve color vibrancy and enhance shine Gently cleanses without stripping natural oils Prepares the hair for optimal color retention *Based on testing performed using the complete system of Primary Color Shampoo, Conditioner, and Leave-In Spray on severely damaged hair.