A Smile in the Mind: Witty Thinking in Graphic Design [Signed]

Editor: Beryl McAlhone, David Stuart, Greg Quinton, Nick Asbury Publisher: Phaidon Press Ltd, London Publication: 2015, Revised & Expanded Edition Binding: Softcover, section sewn Pages: 272 Size: 250 x 290 Text: English ISBN: 071486935X Signed with personal inscription to contributing studio A Smile in the Mind explores the powerful role of wit in graphic design – What is wit? It is playfulness with ideas. Designers take the familiar and turn it into the surprising. Words play against images. It is the lateral leap that persuades and delights. Wit is the magical element that builds the world's biggest brands and engages people with messages that matter. Packed with illustrations showcasing different examples of wit across the full range of graphic design, A Smile in the Mind features the work of the most prominent designers from over 40 countries. Extensively revised and updated, and including over 1,000 projects, A Smile in the Mind is an essential compendium of contemporary designs and a celebration of classic pieces, resulting in the definitive guide to wit in graphic design. Written with humour and insight, it offers designers a friendly read, a helpful sourcebook and a trigger for ideas.' Condition: Very Good. Shelf ware consistent with age. Light rubbing to cover/edges. Please note that some product listings use stock imagery, so the item received may not be the item shown. Standard Postage: Provides 'limited cover' for loss/damage only up to £30GBP. Please select the alternative ‘full cover' option at checkout for more valuable items! Excess shipping charges will be reimbursed. Any import charges/taxes, if incurred, to be covered by the buyer. 6559