CHIEF. Tape — Red Even your tape makes a statement. The CHIEF. Tape is the detail that separates those who just train from those who live the culture. Bold red with the CHIEF. wordmark running in clean white — because even the smallest things deserve great taste. Wrap your fingers before every roll. Mark your mat space. Seal your packages. However you use it, one thing is certain — when CHIEF. is on it, it's done with intention. A staple on the mat and a statement off it. The CHIEF. Tape is functional, iconic, and unmistakably ours. Because true chiefs pay attention to every detail — right down to the tape. CHIEF. — Great Taste Officer, Down to the Last Roll.