2026 State of Financial Marketing

2026 State of Financial Marketing

SKU: DBR319
0.00 USD In stock Buy at Merchant

In this year’s report, we found that more than half of financial institutions now have generative AI operational in marketing, and 44% are increasing their spending on it in 2026. Not one of them, however, describes its customer data as real-time and AI-ready. This creates a gap to becoming resilient in the future.

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