Pureology Strength Cure Blonde Purple Shampoo - Tones & Fortifies Blonde Hair, Sulfate-Free & Vegan

Toning Purple Shampoo: Strength Cure Blonde color depositing Shampoo neutralizes unwanted yellow tones in all blonde, platinum, grey and silver hair. Removes undesirable brassy warmth and brightens Reparative Formula: With the same base as Strength Cure this formula repairs damage; plant-based protein Keravis strengthens strands and prevents damage, antioxidant Astaxanthin heals and repairs Key Benefits: Blue-based purple formula tones down yellow and orange brass in blonde and lightened hair; for icy white to honey blonde; fortifies and repairs, heals split ends, prevents future damage Suggested Use: Apply dime-sized amount to wet hair at the scalp, emulsify into a rich lather and work down ends where brassiness resides. Rinse. For extra toning leave on longer or repeat wash Trusted by salons and professionals, Pureology's shampoo formulas are sulfate-free, paraben-free, vegan, and safe for color treated hair. Try the Strength Cure Blonde Conditioner for toning benefits Previous page STRENGTH CURE BLONDE SHAMPOO & CONDITIONER purple shampoo that tones brassy damaged hair COLOR FANATIC 21 essential benefits 9x easier detangling primes, protects, perfects Next page Previous page Next page WHICH PUREOLOGY RANGE IS RIGHT FOR YOU? STRENGTH CURE BLONDE Add to Cart HYDRATE Add to Cart HYDRATE SHEER Buying Options STRENGTH CURE Add to Cart SMOOTH PERFECTION Buying Options PURE VOLUME Add to Cart NANOWORKS GOLD Add to Cart Customer Reviews 4.6 out of 5 stars 2,720 4.6 out of 5 stars 18,605 4.6 out of 5 stars 8,851 4.6 out of 5 stars 7,256 4.6 out of 5 stars 2,254 4.3 out of 5 stars 5,501 4.6 out of 5 stars 1,102 Price $38.00$38.00 $38.00$38.00 — $38.00$38.00 — $38.00$38.00 $50.00$50.00 HAIR TYPE Blonde or highlighted Normal, dry color-treated Fine, dry color-treated Damaged, color-treated Frizzy, color-treated Fine, color-treated Very dry, dull color-treated HAIR CONCERN Brassy, yellow or orange tones Dryness, lack of moisture Dryness, lack of moisture Damage, split ends, breakage Frizz, curl manageability Lack of volume, fullness, body Dryness, lack of shine BENEFITS Neutralizes brass Moisture and softness Moisture and softness Strength and softness Smoothness and frizz control Body and fullness Softness and shine KEY INGREDIENTS Keravis, Astaxanthin Jojoba, Green Tea, Sage Jojoba, Green Tea, Sage Keravis, Astaxanthin Camellia, Shea Butter Wheat Protein, Eucalyptus Leaf Keravis, Golden Marula Oil FRAGRANCE NOTES Pear, Rose, Sandalwood Lavender, Bergamot, Mint Lavender, Bergamot, Mint Raspberry, Peach, Water Flower Cocoa, Marshmallow Accord Pink Grapefruit, Wild Rose Dewy Pear, Ylang Ylang