ALAMA CURL SHAMPOO — DEFINE RITUAL (500ml)

ALAMA CURL SHAMPOO — DEFINE RITUAL Curls don’t need control. They need the right environment. This is a moisture-focused cleanse designed to support shape, elasticity, and movement — without stripping what makes curls feel alive. Powered by a hydration complex of erythritol (a fermented sugar) and olive oil, it helps lock in moisture, reduce frizz, and maintain definition over time. The result? Curls that stay soft, elastic, and structured — not dry, not chaotic, not flattened. For waves, curls, and everything that refuses to fall straight. ✦ WHY YOU’LL LOVE IT Enhances natural curl definition and shape Helps reduce frizz and dryness Supports long-lasting hydration Leaves curls soft, bouncy, and more elastic Gently cleanses without disrupting curl pattern ✦ TEXTURE & EXPERIENCE Soft, lightweight foam that cleanses without friction — leaving curls fresh, defined, and touchable. ✦ GOOD TO KNOW Developed without animal testing (EU compliant) Contains vegan-friendly ingredients Enriched with erythritol + olive-derived actives for hydration and softness 🧪 INGREDIENTS (INCI) Aqua (Water), Disodium Laureth Sulfosuccinate, Cocamidopropyl Betaine, Sodium Cocoamphoacetate, PEG-7 Glyceryl Cocoate, Erythritol, Acrylates Copolymer, Phenoxyethanol, Parfum (Fragrance), Xanthan Gum, Guar Hydroxypropyltrimonium Chloride, Polyquaternium-10, Olea Europaea Oil Unsaponifiables, Ethylhexylglycerin, Citric Acid, Hexyl Cinnamal, Potassium Sorbate, Limonene