Consent, Likeness, and Liability: Navigating Right of Publicity in Marketing and AI

Right of publicity risk shows up in places that have nothing to do with Hollywood: employee photos in marketing, customer testimonials, work with influencers and models, AI-generated spokespeople, and likeness used — or licensed without permission — as AI training data. As AI-generated content becomes more common, the law around consent and likeness is evolving just as fast, and the gap between a signed release and one that actually holds up in court is where most companies get exposed. Join us In Person in Century City, LA on Tuesday, September 22, at 5:30pm PT as James Molen, Partner at Greenberg Glusker, walks through how right of publicity law is evolving alongside AI-generated content, what consent and release language actually needs to say to hold up, and how to vet marketing partners before a likeness dispute becomes a lawsuit. Attendees will learn how to: Spot right of publicity exposure in everyday marketing, from employee photos to influencer content Draft consent and release language that holds up when challenged Evaluate the specific risks AI-generated spokespeople and likeness-based training data create Vet marketing partners and vendors before a likeness dispute becomes a lawsuit Track how right of publicity law is evolving alongside AI-generated content Who Should Attend: This program is designed for in-house counsel, marketing and brand teams, and legal operations professionals who manage marketing content, influencer relationships, or AI-generated media. It will be especially useful for legal professionals responsible for reviewing consent and release language, vetting marketing vendors, or advising on AI-related likeness risk. There is NO COST to attend this program! This program is FREE, thanks to our gracious sponsor, Greenberg Glusker! This event is in person only in Century City, LA and will not be recorded. This activity has been approved for 1 hour of general California MCLE Credit. PLEASE NOTE THIS EVENT IS ONLY OPEN TO FULL TIME FRACTIONAL GCS AND IN-HOUSE COUNSELS.