American Crew Beard Balm is for those wanting a softer and healthier beard. This balm adds a healthy shine, provides a flexible-hold and softens and smooths the beard for a unique styling experience. Flexible hold Healthy shine Unidue experience Shine: 3 / 5 Hold: 2 / 5 Who Is It For? People with full beards Guests who want to shape their beards Those with dry and unruly beards People with beard-ruff What Does It Do? Conditions the beard Tames and controls frizz and flyaways How Do You Use It? Use as a finishing beard product for conditioning and as a styling tool Place a small amount onto palms, distribute evenly through the beard, style if desired