REDKEN Shades EQ™ Cream & Cover Plus Demi-Permanent Conditioning Color - 2 oz

Redken Shades EQ Cream is a gentle, no-ammonia demi-permanent cream haircolor formulated with 100% oxidative dyes. Its acidic formula provides beautiful, long-lasting color while helping maintain the condition, softness, and shine of the hair. What It Does Shades EQ Cream: Features an acidic pH for gentle color processing. Helps correct unwanted tones and refresh overly lightened or damaged hair. Adds beautiful tone, shine, and conditioning to the hair. Helps blend up to 50% gray with a deeper, natural-looking result. Can be used to refresh and enhance all Redken permanent haircolor. Ideal for toning, color refreshing, lowlighting, and creative color techniques. Shades EQ Cover Plus: Provides up to 75% gray coverage with demi-permanent results. Creates a subtle brightening effect for enhanced, more visible reflects. Delivers maximum vibrancy with high-reflective shades. Provides natural-looking color with a soft, dimensional finish. What Else You Need to Know Shades EQ features a no-ammonia formula with 100% oxidative dyes designed to provide beautiful, long-lasting color while maintaining a healthy-looking appearance. Its rich cream consistency allows for precise application and greater control during professional color services, including lowlighting and color blocking. Why Choose Shades EQ? Shades EQ is Redken's signature acidic demi-permanent haircolor, making it a professional choice for toning, refreshing, correcting, and enhancing haircolor. Gentle acidic formula No ammonia 100% oxidative dyes Helps maintain softness and shine Provides long-lasting color results Ideal for toning after lightening services Does not lift the natural haircolor Helps minimize harsh regrowth lines and banding A Gentle Way to Tone After lightening, an acidic demi-permanent color such as Shades EQ can provide beautiful tonal results while helping maintain the condition and shine of the hair. Because acidic color does not lift the hair's natural pigment, it can help create seamless tonal results without the harsh regrowth associated with permanent color.