KALIMA Pouch

A little piece of Morocco, designed the SOUK way. KALIMA — meaning word — is a SOUK in the CITY design, created together with a women’s sewing cooperative in Marrakech. For the outside, we chose a sturdy cotton canvas — the same base fabric used for the backs of our KERIA cushion collection — and kept the design deliberately simple. The colour comes through the details: embroidered lettering, a matching tassel and three shades taken from the SOUK colour palette. Choose your size, your colour and one of three favourite Darija expressions: Salam, Yallah or Zwin Bzaf. And then comes the part you don’t choose: the inside. Every KALIMA pouch is lined with leftover textiles from the cooperative’s clothing production. Florals, colours and prints change depending on the fabrics available, giving textile remnants a new purpose — and making the inside of every pouch a little surprise. Designed together. Handmade in Marrakech. Made to be used, loved and kept. Sturdy cotton canvas exterior Upcycled textile lining Embroidered Darija lettering Zip closure with matching tassel Available in three sizes Handmade in Marrakech, Morocco SIZES Small — 15 × 11 × 5 cm Medium — 18 × 14 cm Large — 23 × 17 cm MADE TOGETHER KALIMA was developed by SOUK in the CITY together with a women’s sewing cooperative in Marrakech. The cooperative supports women through sewing skills, employment and local production, while making creative use of textile remnants that would otherwise go unused.