Apollo Wins a Lap; It Takes More to Win the Race

Apollo’s acquisition and merger of Emerald Holding and Questex struck a nerve at the center of the B2B events market and changes the North American power structure. The deal also raises questions about the long-term viability of event models as the business driver for the B2B sector. Read more on the Outsell Platform: Apollo Wins a Lap; It Takes More to Win the Race Author: Rob Keenan Date: May 18, 2026