the prima palette

this limited-edition clean, high-performance eyeshadow palette delivers rich color with dreamy dimension for endless eye looks. inspired by the elegance of the ballet, this Allure Best of Beauty formula features velvety matte and luminous duochrome finishes that blend effortlessly from a soft wash of color to bold, multidimensional looks. powered by proprietary pigment technology, it delivers one-stroke color payoff for seamless wear from day to night. barre naked: soft pale pink twinkle toes: a melange swirl of rose gold, lavender and an iridescent shimmer take a bow: rich plum center stage: shimmering mauve leotard: dusty rose spotlight: high reflective pink shimmer