No flavour. On purpose. For sensory-sensitive kids, texture-averse brushers, and anyone for whom "taste" is the whole problem. Just Plain removes the last excuse between your child and clean teeth: built around micro-hydroxyapatite, the same mineral their teeth are made of. ✓ Made with Micro-hydroxyapatite: the same mineral little teeth are made of ✓ Gentle care for growing smiles ✓ Zero flavour: made for sensory-sensitive brushers ✓ Gentle foam, designed for small mouths (and imperfect spitters) ✓ Makes brushing less of a battle, twice a day ✓ Fluoride-free · Free from SLS, parabens & synthetic sweeteners ✓ Vegan · Australian made ✓ No preservatives: because little mouths deserve the shortest ingredient list Hydroxyapatite makes up around 97% of tooth enamel. Our micro-hydroxyapatite (median particle size 1.1 micron: micro, not nano) works with your child's teeth, not against them. It's the same hero ingredient in our original range, in a formula made for small mouths: milder flavour, gentle foam, and nothing harsh. Because young kids don't always spit and that's okay. This formula is designed with that reality in mind. What's inside: Just Plain Tube