Sony 248 cm (98 inch) BRAVIA 7 II 4K Ultra HD 120Hz True RGB Smart LED Google TV with Cognitive Processor XR (K-98XR70M2)

Cognitive Processor XR with RGB Backlight Master Drive Pro | The Cognitive Processor XR analyses picture and sound together — replicating how the human brain perceives the real world. RGB Backlight Master Drive Pro controls each zone across red, green, and blue channels independently, achieving a level of colour accuracy and contrast precision that standard single-colour LED backlights cannot reach.XR Contrast Booster 20, Luminance Booster and RGB TRILUMINOS Max | XR Contrast Booster 20 intensifies peak brightness in highlights while preserving shadow depth. The Luminance Booster pushes brightness further on a screen this size, and Smooth Color Gradation eliminates banding across skies and gradients — delivering over one billion colour shades through RGB TRILUMINOS Max.Native 120Hz with XR Motion Clarity and X-Wide Angle Pro | A true 120Hz native panel eliminates motion blur from sport and action cinema. XR Motion Clarity tracks fast subjects with precision. X-Wide Angle Pro maintains accurate colour from wider seating positions — essential on a screen this large where viewers sit at varied angles.IMAX Enhanced and Studio Calibrated | The K-98XR70M2 carries IMAX Enhanced certification and Studio Calibrated modes for Netflix, Sony Pictures Core, and Amazon Prime Video — the colour profile the studio signed off on, not a TV manufacturer's interpretation.65W Acoustic Multi-Audio+ with 2.2 Channel Sound | A 2.2 channel system with two dedicated subwoofers and four full-range drivers delivers 65W of total output — enough low-end weight to fill a large room without a separate soundbar. Beam tweeters track on-screen movement, anchoring dialogue and effects to where they appear visually. Dolby Atmos, DTS:X, and 3D Surround Upscaling add spatial depth, while Voice Zoom 3 keeps dialogue clear.Google TV with Hands-Free Voice and Sony Pictures Core | Google TV unifies Netflix, Prime Video, Disney+ Hotstar, YouTube, and Sony Pictures Core on a personalised home screen — the bundled Sony Pictures Core app includes 10 movie credits and 24 months of access. A built-in microphone enables hands-free "Ok Google" voice control, and Chromecast plus Apple AirPlay let you cast directly from any phone.Gaming: ALLM Across 4 HDMI 2.1 Ports | Four HDMI 2.1 ports with eARC support 4K 120fps and Auto Low Latency Mode — the TV switches to game mode automatically the moment a console connects, cutting input lag for competitive play.Wi-Fi and Bluetooth with Smart Home Integration | Stable wireless streaming plus Bluetooth A2DP for simultaneous audio connections. Apple HomeKit and Alexa compatibility are built in — control the TV as part of a broader smart home setup without additional hardware.