Purple Shampoo 8.5oz

A gentle cleansing private label purple shampoo with cool violet pigments that neutralize unwanted brassy and yellow tones in blonde, silver, or lightened brunette hair. • Provides color-neutralizing and nourishing benefits to lighter hair tones • Extra-mild formula gently cleanses and smooths the cuticle • Cool violet pigments help to brighten and/or enhance blonde, gray, or white hair while neutralizing yellow tones • Removes brassiness caused by natural factors such as the environment, discoloration or sun exposure • Restores vibrancy to blonde and highlighted hair • Hydrates and adds shine • Improves humidity resistance Key Ingredients: MOROCCAN RHASSOUL CLAY – One of the most sought-after clays, Rhassoul clay is a ‘living clay’ from the Atlas Mountains of Morocco and is a natural mineral powder. Removes impurities without stripping natural oils in hair and scalp. Rhassoul is unique in that it behaves as both a cleanser and conditioner. It draws out toxins, buildup, and impurities but also leaves hair soft, smooth, and glossy. VIOLET EXTRACT – Because of their strong anti-oxidative properties, extracts from the violet flower also help impart protection against damage that causes discoloration. Furthermore, violet extract improves elasticity and makes hair stronger and healthier.