Knox's Shorthorn Cattle T-Shirt — A Renewed Tradition for the Next Generation

Save $5.99 — get the matching set The Knox Pack includes this shirt and a youth size together for $35.99. Made for dad-and-kid, mom-and-kid, grandparent-and-kid, or whichever combination you've got. View the Knox Pack → ABOUT THIS SHIRT Knox is eight years old. This is the first product he's ever designed, priced, and brought to market — a Shorthorn cattle t-shirt that reads "A Renewed Tradition for the Next Generation." He picked the design. He picked the color. He sat in on weekly Zoom calls with our team, learned what a P&L is, and figured out who his customer was. (At one point he thought "customer avatar" meant the blue people from the movie.) Adult and youth sizes available. Heather maroon. Soft cotton-poly blend with a vintage halftone illustration of a Shorthorn heifer and the V8 shield. WHAT YOUR PURCHASE DOES • 10% of every sale goes to the Shorthorn Youth Development Fund • V8 Ranch matches dollar-for-dollar through June 19 • Knox hands the combined check at the National Junior Shorthorn Show on Saturday, June 20 • The rest goes toward earning his Nintendo Switch 2 THE STORY Knox wanted a Nintendo Switch 2. We told him he'd have to earn it — not from chores, not as a gift. So he pitched us on a t-shirt. He picked Shorthorns because that's the breed he competes in. He picked the percentage donation because, in his words, "people will like that better."