Marketing Budgets, Staffing, and Process Metrics 2026/2027: Chapter 7: Healthcare

Chapter 7 provides comprehensive benchmarks for marketing function metrics in the healthcare industry, which includes organizations that deliver medical care, develop and manufacture pharmaceuticals and medical devices, and support care delivery through technology and specialized services. This sector spans hospitals and health systems, pharmaceutical and biotechnology companies, medical device manufacturers, healthcare services providers, and health insurers. The 25 respondents in this sector vary significantly in scale, ranging from organizations with annual revenue exceeding $310 million to those with revenues below $310 billion.