Lilly Pass | Lilly's Day 2026

Make Some Memories With Your Best Friend 💗 Lilly's Day has always been about celebrating the incredible bond we share with our pets—and this year, we're giving you even more ways to celebrate that bond. Join us Saturday, August 29th for a special Lilly's Day experience inside the BARK Room, filled with things to make, play, sip, win and take home. Come with your dog, your spouse, a friend—or come on your own! Your dog does NOT need to attend to enjoy the Lilly Pass. Everything can be experienced on behalf of the dog (or dogs!) you love and taken home to share with them later. Your Lilly Pass unlocks five experiences: Build Your Own Swag Bag This time, you get to choose the good stuff. Visit our Swag Bar and select your favorites from a huge assortment of goodies, then choose the bag you want to carry them home in. We'll have options for both dogs and cats, so nobody gets left out. Friendship Bar A little something for each of you. Choose from our collection of beads and charms to create coordinating friendship jewelry for you and your dog. Your dog can join you—or you can create their piece as a surprise to bring home. Because matching your best friend is completely reasonable behavior. Ball Toss Three pink tennis balls. A lineup of dog bowls. And some seriously good prizes. Land one ball and win a prize. Two gets you something even better. Sink all three? Hello, big prize. Think old-school carnival game — Wet Nose style. Cupcake Bar Step into the bakery with our Pawstry Chef and create something delicious for your dog. Choose your cupcake flavor, then learn how to frost and decorate it yourself from a flight of fun toppings. We'll box up your masterpiece to take home...assuming someone can wait that long. Dirty Soda Bar You deserve a treat, too! Customize your own dirty soda from our lineup of sodas, syrups and creams. If your dog joins you, we'll have a dog-friendly version for your date - or we'll make one for you to take home. One Pass. Five Experiences. One Very Spoiled Dog. Lilly Pass | 1 Dog — $35 Includes one Swag Bar takeaway plus participation in the Friendship Bar, Ball Toss, Cupcake Bar and Dirty Soda Bar - all enjoyed with your dog or on their behalf. Lilly Pass | 2 Dogs — $45 Celebrating two dogs? We've got you! Your pass includes participation on behalf of both dogs in the Friendship Bar, Ball Toss, Cupcake Bar and Dirty Soda Bar, plus one shared Swag Bar takeaway per pass. Dogs Welcome. Humans Welcome. Come However You'd Like! Your Lilly Pass is based on the number of dogs you're celebrating, not the number of people attending. Come solo, bring your spouse or a friend, or bring your dog along for the adventure. Human companions are included at no additional charge, and your dog does not need to be present to participate. Choose Your Entrance Time Reserve your Lilly Pass for: 9am • 10am • 11am • 12pm • 1pm • 2pm Space is limited at each entrance time so everyone has plenty of room to enjoy the experience without feeling rushed. _________________________________ Private Lilly Pass 💗 Because Every Dog Deserves to Be Part of the Fun. For dogs who are more comfortable without other dogs nearby, we're offering a limited number of Private Lilly Pass appointments at the end of the day. You'll have the BARK Room—and all five Lilly Pass experiences—to yourself for 20 minutes, giving your dog the space they need to explore, play and celebrate without encountering other dogs. Private appointments are available for one dog at a time at: 3:30pm • 3:50pm • 4:10pm • 4:30pm Private Lilly Pass | 1 Dog — $35 Only four private appointments are available and advance reservations are required. Same Lilly's Day fun. Just a little more space. 💗 _________________________________ And There's Plenty of Lilly's Day Fun Without a Pass! You don't need a Lilly Pass to celebrate with us. Lilly's Day is open to everyone! Join us on the sales floor for birthday cake, complimentary Kitchen samples, Pink Mystery Bags available for purchase, and a special Lilly's Day offer: Receive a $20 Wet Nose Gift Card with any $100+ purchase—in-store or online. The Lilly Pass simply unlocks even more fun inside the BARK Room. Celebrate Them Your Way. We'll Supply The Fun. 💗 *Gift card promotion limited to one per customer. Additional terms may apply.