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Mémoire portant sur l’impact de l’organisation d’évènements dans une communication dite « globale ».

24.90 EUR In stock Buy at Merchant

This text discusses the role of event-based communication in global marketing strategies, emphasizing its effectiveness and unique approach compared to traditional media.

  • The text defines event-based communication as an interactive way to build emotional attachment to a brand through active consumer participation in branded events.

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