05-11 | How to Get More Out of Your Shopify Store by Year End

Masterclass Details: Free for members • SGD88 for non-members Thursday, 05 Nov 2026 12:00pm SGT/MYT/HKT Online via Zoom ————— Your Shopify store is already up and running, but are you getting as much out of it as you could? As we head into the final stretch of the year, this masterclass will show you practical ways to optimise what you already have, make smarter decisions using your store data, and find opportunities to increase sales and profitability without adding new inventory or hiring more staff. Key Takeaways: – How to understand your Shopify data and turn it into action. Learn which numbers actually matter, what they’re telling you about your customers and where to focus your attention. – How to use discounts without unnecessarily eating into your margins. Understand when promotions can help drive sales, how to approach them more strategically, and why discounting more doesn’t always mean earning more. – When to take action and when to sit back and watch. Not every dip or spike requires an immediate reaction. Learn how to recognise when something needs changing and when you need to give your strategy time to work. – The five features every Shopify store should have. Identify the AI essentials that can make your store easier to navigate, buy from and come back to, and spot what might currently be missing from yours. – The two biggest mistakes Shopify store owners should avoid. About the Speaker: Giulia Cian Seren Digital Transformation & Marketing Giulia has started, launched, bought or grown more than 100 Shopify stores in the last 10 years. As a website agency owner and digital marketing trainer, she sits at the intersection of IT & marketing. (Headshot by the lovely Silke Dietz)