2026 Vehicle Technology Study: Shopping, Features & The Aftermarket
The CTA Vehicle Technology Division Board's 2026 research study examining how consumers navigate the vehicle purchase journey; with a focus on how in-vehicle technologies influence purchase decisions, how different tools shape the evaluation process, and examining post-purchase upgrade behavior. If you are a CTA member and are having trouble accessing the reports in our CTA Store, please try some of the troubleshooting tips.
Specifications
- Membership
- Member, Non-Member
Variants (2)
- Member — 0.00 USD — In stock
- Non-Member — 1999.00 USD — In stock
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