19-11 | Why AI Recommends Your Competitor (And How to Fix It)

Masterclass Details: Free for members • SGD88 for non-members Thursday, 19 Nov 2026 12:00pm SGT/MYT/HKT Online via Zoom ————— When someone asks Google, Gemini or ChatGPT for a recommendation, does your business come up, or does your competitor’s? AI search is changing how customers find businesses, and most websites aren’t set up for it yet. In this practical masterclass, Ying Hui Tan, founder of Yings Creative Lab shows you what AI looks for when it recommends a business, the simple setup most businesses miss, and fixes you can start on straight away. It’s for any business owner with a website, and extra tips for those built on Squarespace. You’ll leave with a clear checklist to act on. Key Takeaways: – How to make sure Google and ChatGPT can find and index your website, using Google Search Console and Bing Webmaster Tools – The signals that decide whether AI recommends you or your competitor, from your Google Business Profile – How to help AI understand exactly what your business does, who it’s for and where you are, so it can recommend you with confidence – How to write website copy that AI can understand, trust and quote – A simple AI workflow to rename images and write SEO-friendly alt text in minutes About the Speaker: Ying Hui Tan Yings Creative Lab, Founder Ying Hui Tan (Ying) is the founder of Yings Creative Lab, a boutique brand and web design studio in Singapore. She helps small business owners get found on Google and AI search and convert. Too many websites look nice but act like glorified PDFs: nobody finds them, and the people who do don’t take action. Drawing on a background in Psychology and Digital Marketing, Ying brings strategy, design, SEO, AI search optimisation and conversion-focused copywriting together. She works with clients across Asia Pacific, the UK and the US, and has been featured as one of the Best Squarespace and Shopify Web Designers in Singapore.