*NEW* Mineral Eyeshadow

Maximum Color. Minimal Formula. Meet the eyeshadow that proves clean color does not have to play it safe. Unbound Mineral Eyeshadow delivers rich, high-impact pigment through an extraordinarily simple loose mineral formula. Just a small amount sweeps on with intense color payoff, giving you everything from a soft wash of dimension to a fully saturated statement eye. No waxes. No oils. No complicated binders. Just pure mineral color that lets you decide how bold you want to be. Why It Feels Different Traditional pressed eyeshadows rely on additional ingredients to bind the powder into a solid pan. Unbound keeps the formula intentionally loose and remarkably minimal, allowing the mineral pigment to remain concentrated, blendable, and endlessly buildable. The silky powder glides across the lid without feeling heavy or coated. Apply it dry for softly diffused color, layer it for greater intensity, or use a damp brush to create an amplified, almost molten finish. Why You’ll Love It INCREDIBLE COLOR PAYOFF — A tiny amount delivers rich, visible pigment, so every shade makes an impact. BUILD IT YOUR WAY — Sweep on a soft wash for everyday dimension or layer the mineral powder into bold, saturated color. JUST THREE INGREDIENTS — Made with mica, titanium dioxide, and iron oxides—nothing unnecessary added. PRESSED-POWDER ALTERNATIVE — Free from the waxes, oils, and binding ingredients commonly used to hold traditional eyeshadow in a pan. WEAR IT WET OR DRY — Apply dry for seamless blending or use a damp brush to intensify the shade and create more precise definition. CLEAN, CONSCIOUS COLOR — Vegan, cruelty-free, and made without talc, synthetic dyes, parabens, or artificial fragrance.