The Merchant Academy™

Build Once. Scale with Strategy. Pixel to Profits™ Coaching is a 12-month strategic growth program for Shopify founders who want to self-implement a high-converting brand experience — without hiring an agency. Built from the exact framework used in our $10K Done-For-You service, this coaching path gives you the clarity, tools, and support to build a Shopify store that sells with intention. Join for the year and gain access to our full five-stage curriculum, expert support, and founder community. Who This Is For Founders, makers, and product-based business owners building on Shopify Early-stage sellers ($0–10K/month) who want a clear path to growth Existing store owners struggling with conversions or systems Creatives ready to turn DIY energy into strategic execution What’s Included Full Pixel to Profits™ Curriculum Step-by-step video modules and guided Notion workbooks for each framework stage Private Coaching Community Year-round access to a supportive network of like-minded founders Monthly Live Coaching Calls Group Q&A sessions, hot seats, and implementation workshops to keep you on track 12 Month Access Stay plugged in for twelve months with updates, calls, and content — and revisit as you grow. The Five-Stage Framework Stage 1: Pixel Launch™ Define your brand voice, messaging, audience, and visual identity Stage 2: Product Power-Up™ Polish your pricing, packaging, and product layout for higher conversions Stage 3: Conversion Core™ Build automated email flows, integrate reviews, and create systems that sell while you sleep Stage 4: Traffic Engine™ Design a scalable traffic and acquisition strategy based on your audience and platform fit Stage 5: Optimization Loop™ Track your data, improve your customer experience, and grow with real insights Why Founders Choose This Program Built for implementation — with tools and structure designed for non-tech founders Gives you the exact roadmap we use for custom $10K Shopify builds Saves time and money by reducing guesswork and eliminating scattered strategies Empowers you to lead your brand like a CEO — with confidence and clarity Enrollment Details 12 months Includes access to: Full curriculum and workbooks Video training modules Monthly group coaching calls Founder support community Stop building piecemeal. Start scaling with strategy. Pixel to Profits™ Coaching gives you everything you need to grow a Shopify brand that looks great, feels aligned, and actually converts.