The Comprehensive Coffee Sample Roasting Course featuring Mark Michaelson

The Comprehensive Coffee Sample Roasting Course featuring Mark Michaelson is an online, self-paced video course for professional coffee roasters designed to teach you the purpose and process of sample roasting from sample selection through roast evaluation. The course covers not only the technical know-how necessary for sample roasting, but also the significant value of developing a formal and standardized sample roasting program for your business. The course curriculum is presented in a multimedia online format containing practical video instruction, powerpoint presentations, a 100 page PDF companion workbook, and a series of video conversations about the role and function of sample roasting in the global coffee industry. Video Instruction Video instruction is presented by 2017 U.S. Roaster Champion Mark Michaelson. His experience and insight into the process of roasting provides thorough information on sample roasting using a variety of roasting machines—including a two-barrel electric sample roaster, an IKAWA sample roaster, and a production roaster—as well as instruction on necessary forms and paperwork, roast analysis, and green coffee basics. Companion Workbook The Comprehensive Coffee Sample Roasting Course Companion Workbook was designed and written by Ally Coffee’s Director of Performance Ildi Revi, M.Ad.Ed. to be an indispensable resource for further in-depth instruction and knowledge about sample roasting. The book contains a wealth of information, charts, resources, and references which explore the business of sample roasting, roasting concepts, green coffee evaluation, sample roasting protocols, and much more. Video Conversations Our series of video conversations highlight discussion between two industry veterans—video instructor Mark Michaelson and Ricardo Pereira, Ally Coffee COO—as they talk about green coffee samples and their role in facilitating business, communication, and relationship building in the coffee supply chain. These conversations shed light on the human element of green coffee samples as well as their utility in serving as a vehicle for communication between coffee professionals everywhere. See the preview blocks below for a detailed view of topics included in the video instruction, digital workbook, and conversations. Enroll and Learn More Clicking the "Purchase Course” button will redirect you to the Hotmart site to complete the transaction. Explore more about this course on our Get Inspired blog and check out the course preview blocks below. The workbook is also available for individual purchase.