Mike Futia – SCALE – AI for DTC & Agencies 2026

Scale AI DTC for Creative Strategy is an advanced marketing program designed to help direct-to-consumer (DTC) brands leverage AI to improve creative strategy, accelerate content production, and scale advertising performance. Created by Mike Futia, this course focuses on the intersection of AI, consumer psychology, and performance marketing. The emphasis is on developing winning ad creatives faster, testing ideas more efficiently, and using AI-driven insights to make smarter marketing decisions. Inside Scale AI DTC for Creative Strategy, you’ll learn how to: Use AI to generate and refine high-performing ad concepts Develop creative strategies tailored to DTC brands Identify winning messaging angles and customer motivations Accelerate creative testing and iteration cycles Improve ad performance through data-driven optimization Build scalable systems for ongoing creative production The program is built for marketers, founders, and media buyers who want to combine AI with proven direct-response principles to gain a competitive advantage in a crowded advertising landscape. Scale AI DTC for Creative Strategy is ideal for those who want to create better-performing ads, scale DTC brands more efficiently, and use AI as a force multiplier for creative marketing.