Marketing Budgets, Staffing, and Process Metrics 2026/2027: Chapter 9: Insurance

Chapter 9 provides comprehensive benchmarks for marketing function metrics in the insurance industry, which includes organizations that provide risk management solutions across life, health, property, casualty, and specialty insurance segments. This industry spans life insurers, health insurance providers, property and casualty carriers, reinsurance firms, and other insurance service organizations. The 22 respondents in this sector vary significantly in scale, ranging from organizations with annual revenue exceeding $745 million to those with annual revenue below $450 million.