Merch Cat Presents: The Modern Artist Merch Strategy

DOORS AT 4PM. New York Music Month and the NYC Mayor’s Office of Media and Entertainment have partnered with Merch Cat to bring you The Modern Artist Merch Strategy! Join Merch Cat Founder Vanessa Ferrer and special guests Crystal Gans (Mind Our Music Management/Raynes) and Jennifer Sullivan (KiTbetter) for a fun and informative workshop exploring the modern artist merch strategy. Through real-world case studies, discussion, and interactive group exercises, we’ll break down what drives fan purchasing, how to create effective merch products and experiences, and how artists can plan for both live show and digital merch sales. Topics will include branding, fan connection, product strategy, live show sales, online opportunities, and building a merch approach that supports long-term artist growth. Whether you’re an artist, band manager, or music industry professional involved in merch and fan engagement, this event is designed to help you develop, refine, or scale your merch strategy while connecting with others in the music community. Happy hour mixer to follow!* We look forward to seeing you there!