This essential guide bridges the gap between pure aesthetics and strategic corporate execution, giving you the playbook to build brands that stick. What you’ll learn: Sell design to executives: Speak the language of corporate managers so they respect your work, fund your vision, and never undervalue brand identity again. Scale identity systems: Master the end-to-end framework—from initiation to full implementation—for complex, multi-touchpoint brand rollouts. Build unstoppable brand consistency: Learn how to set and enforce strict design standards that protect a brand’s integrity against cheap shortcuts and market pressure. Design: Per Mollerup Size: 214 x 205 mm Pages: 117 Publication: 1987 Format: Hard cover + dust jacket Condition: good, dust jacket damaged on the bottom left. Stamp on the first page of the book (see pictures). This book is part of The Logo Book Shelf collection. This means the book can be slightly damaged or has missing elements like, for example: a missing dust jacket, a loose page, tears in pages or the cover, bumped corners, stamps, writing,... Please make sure to check the character marks and pictures of each book individually for more information on its condition. The Logo Book Shelf collection: No damage refunds. You are purchasing a book with known, pre-existing damage as detailed on the product page. Refunds and returns are not possible due to the book's condition. A refund will be issued only if the item is lost in transit and does not arrive.