Cowcaine Steak Rub by Dark Side of the Grill Warning: Highly Addictive Flavor. Elevate your beef to legendary status with Cowcaine—the ultimate steak and beef rub designed to lock in moisture, create a mouthwatering crust, and deliver an unforgettable savory punch. Take your grilling game to the dark side. Cowcaine by Dark Side of the Grill isn't just another beef rub—it’s a carefully crafted, high-impact blend formulated to unleash the full savory potential of your meat. Built specifically for beef lovers, this rub combines rich, deep spices and bold seasonings that enhance natural meat flavors without overpowering them. Whether you’re searing a prime ribeye over screaming-hot charcoal or smoking a brisket low-and-slow, Cowcaine delivers a stunning dark bark, rich color, and a savory profile that will keep everyone coming back for more. Key Features & Highlights Bold Beef Profile: Specifically engineered to bring out the absolute best in beef cuts. Ultimate Bark & Crust: Helps build a gorgeous, dark caramelized outer layer on steaks, roasts, and briskets. Versatile Application: Excellent for high-heat searing, roasting, and low-and-slow barbecue smoking. Crafted by Pitmasters: Formulated by Dark Side of the Grill for competition-grade results right in your backyard. Best Used On Steaks: Ribeye, New York Strip, Filet Mignon, T-Bone, Flank Steak BBQ Cuts: Brisket, Beef Ribs, Chuck Roast Burgers & Roasts: Prime Rib, Beef Tenderloin, Smash Burgers Pro Tip: Try it on roasted potatoes, grilled mushrooms, or mixed into ground beef for the ultimate burger blend! How to Use Prep: Pat your meat dry with a paper towel. Apply: Apply a generous layer of Cowcaine evenly over all sides of the meat. Rest: Let it sit for 15–30 minutes to allow the rub to melt into the meat surface. Cook: Grill, sear, smoke, or roast to your desired temperature.