DWC Conversations 28: Where Are My Customers?

£7.00 Most small businesses don't struggle to find customers because they aren't working hard enough. They struggle because the work is going into the wrong channel — one chosen from advice that assumed everybody sells the same thing to the same person. Local Facebook groups work brilliantly for a treatment room and waste a month for a business selling software. That one mismatch costs more customers than any amount of daily posting ever recovers — and it's the first thing this tool settles, before you spend another week. See the full channel library ▾ What's Inside Twelve channels. You get the three that fit. Local markets, fairs and stalls — where the buyer handles the thing before deciding Local community networks — neighbourhood groups, school and club circles, parish magazines Online marketplaces — the platform brings the traffic and takes a cut for it Discovery social — Instagram, TikTok, Pinterest, where nobody is searching for you yet Search — the profile, the map listing and the pages that answer what buyers type Referral, asked for properly — a structured ask rather than hoping Partnerships and stockists — businesses that already hold your buyer's attention Direct approach — small numbers, named people, high specificity Professional networks — trade associations, chambers, sector communities Speaking and events — credibility with a room rather than one person at a time Your own list — the only channel no platform can take away from you Service directories — the ones where buyers arrive having already decided to spend Plus: four stages of instructions for each channel you're given — what to decide before spending, your first fortnight in daily actions, weeks three to six, and the one number that tells you to carry on or stop. A seven-day plan built from your own three. A Save or print button that turns the whole answer into a PDF. And it runs again, free, for every other thing you sell. No lectures about consistency and showing up. Just the decisions — which three channels, in what order, and what to do on Monday morning — that separate a business people can find from one still posting into a room nobody is standing in. Type one line about what you sell. Read your three. Start on Monday. Your access password lands in your inbox the second you check out.