Designed to boost the effectiveness of any soft bait when paired with Nories Bite Powder, the Nories Bite Liquid Fish Attractant delivers a powerful scent enhancement to any presentation. Precisely formulated with natural attractants and special amino acids, Nories Bite Liquid is made to penetrate deep into soft plastics and slowly release a tantalizing scent trail that piques the interest of reluctant bass. Adding to its effectiveness, this premium attractant also helps mask human and other unnatural odors that can instantly turn off the most wary, pressured fish. Used and popularized by famed BASS Elite Series pro angler Taku Ito, Nories Bite Liquid Fish Attractant is a potent addition to any angler's bag of tricks.