Making Signs That Matter

Want your message to be seen, remembered, and shared? In this practical guide, activists learn the importance of clear, concise messaging when creating signs for rallies, protests, and other public events. Your words, color choices, and the overall appearance of signs will dictate whether or not you have the impact you hope to have on passers-by and the media. This illustrated book offers step-by-step guidance for creating signs that are simple, effective, and impossible to ignore. Inside, readers will learn how to: craft effective messaging avoid common communication mistakes choose words that identify and build support for your cause create signs that are easy to read from a distance stay on message during events use visuals to attract media attention select the right supplies and materials Whether you are organizing a community rally, advocacy campaign, or picket line, this guide helps turn your message into something people notice and remember. Paperback - 28 pages