ETTA LOVES x LIBERTY – Reversible Sensory Playmat - birth to 12 months

Two Stages of Development, One Stunning Circular Design The Etta Loves x Liberty Reversible Round Playmat brilliantly combines two iconic Liberty patterns to provide a full year of scientific visual support. Designed alongside a consultant orthoptist, this beautifully crafted circular playmat grows with your baby. It features the high-contrast Fairford Shadow print on one side for birth to 4 months, and the vibrant Wharfedale Meadow on the reverse for 5 months onwards, perfectly indicated by its discreet age-stage tags. Unlike standard playmats, these meticulously scaled patterns actively engage your baby, encouraging them to lift their head, reach, and move during tummy time, naturally making them want to explore more. Designed with Infant Vision Experts Science-Backed Engagement: Developed in collaboration with The University of Sussex Baby Lab, every pattern, color, and scale matches your baby's exact visual acuity at each stage, continuously challenging and captivating their growing minds. Moments of Calm for Parents: When babies are genuinely captivated by what they see, parents get real moments of peace. Expect calmer feeds, longer tummy time, easier diaper changes, and time for a well-deserved hot drink. Premium Comfort & Practicality Lightly Padded & Round: The spacious circular design provides the perfect balance of soft comfort and firm support, essential for your baby's physical development and rolling practice. Easy Storage & On-The-Go: Rolls up effortlessly and secures with a matching fabric band, making it incredibly easy to store in the nursery or take along on visits. The Ultimate Baby Shower Gift: Presented in a stunning, eco-friendly retail gift box. Combined with its genuine developmental benefits, it is a standout, luxury gift for any new arrival. Ethical & Sustainable Choices Because babies deserve the very best. Etta Loves is a Certified B Corp, crafting this playmat from GOTS organic cotton and delivering it in recyclable packaging. Produced in partnership with ethical factories and suppliers, it’s a choice you can feel completely good about.