Donatella - Verona Vintage Indigo (PRE-ORDER)

Introducing Donatella, a timeless take on 90s denim. Designed with a high rise and slim leg, this effortlessly flattering silhouette molds to your body for a fit that feels as good as it looks. A true vintage-inspired essential, Donatella brings the 90’s back to your everyday wardrobe. Our vintage indigo wash is taken from a real vintage indigo pair of jeans. We then duplicate that wash directly onto 100% organic cotton. Every thread of this indigo denim is digitally dyed at the molecular level to match the actual vintage jean. What this means is that they have not undergone any of the traditional dying or washing processes that denim has always been dependent on. This revolutionary technology makes them synthetic indigo free, and instead of a hundred bottles worth of water needed to process them, we use about a sip. WTRLSS. No harmful chemicals. Just design, dye, cut and sew. The process has changed. The product hasn’t. Welcome to the future of denim.