The NXT Voice: Beyond the Campaign - NGO Brand Strategy with Alex Montchovsky

The NXT Voice is your one-stop shop for tips, tricks, and inside information about all things marketing, where Chartered Marketers share what they've learned with you. Alex Montchovsky, CM, MBA, Interim Executive Director at UNICEF and Founder at IAM Fashion Consulting, on why chasing Return on Ad Spend (ROAS) alone leaves you exposed when algorithms shift, costs rise, and competition intensifies. The real leverage? Brand equity. The real skill? Knowing how to build it. 5 minutes of unfiltered career advice for marketers who want to lead, not just execute.