The Future of Discount Grocery Retail in Africa

This report looks at discount grocery retail across 53 markets in Africa, defining what discount means in the context of Africa and what are the different types of discount models retailers operate. It maps which countries have discounters, who the main players are, and sizes the sector by sales and store count across regions, countries and brands. It identifies major trends in discount grocery retail and closes on where the format goes next, both in the markets that already have it and the ones that could potentially support it. Table of contents 1) What is discount grocery retail? Definition and formats Types of discounters Examples of discounters 2) Adjacent formats Warehouse clubs Best Before stores “Refill” model Buying groups Chinese operators 3) The discount retail market across Africa The discount retail market in Africa, coverage and presence The correlation with modern trade development Discount retail vs other formats Discount retail by region Discount retail by country Top discount brands by sales and store count 4) Country deep dives South Africa Egypt Morocco Côte d'Ivoire Tunisia Angola Nigeria Kenya 5) Key trends across Africa Growth of local discount retail brands Small format discounter expansion Township expansion Ecommerce Bakery as a loss leader 6) Outlook: the future of discount grocery retail Growth in current discount retail markets Growth of mid-size discount stores Aldi and Lidl in Africa? Potential new discount retail markets