Joico Hold Hero

At long last! Meet Joico® superhero hairspray that locks in your look for 7 days** while boosting shine! With our maximum hold and a touchable finish, NEW Hold Hero™ is “hair” to stay. Benefits Boosts 50% more shine** Wind-resistant Humidity & frizz protection for 72 hours* Thermal protection up to 450F Protects against pollution† *vs. untreated hair in high humidity conditions **vs. untreated damaged hair †laboratory tested using pollution particles Key Ingredients Formulated with MORINGA SEED OIL and a HIGH-HOLD POLYMER HOLD HERO finishing spray provides long-lasting hold* and amplified shine**, while protecting from humidity* and heat damage. *vs. untreated hair exposed to high humidity **vs. untreated damaged hair