Benefit Bad Gal Blue Mascara "She's Done It Again!" Lab Print Ad 2007 2000s

Benefit wants a blue mascara to feel like a genuine scientific discovery, and this 2007 BADgal blue ad plays the joke straight in a 1950s-style laboratory. A woman in a lab apron holds the tube up like a prize specimen while her colleague scribbles notes and eyes her sideways. His thought bubble reads "She's done it again! It's a breakthrough in eye-brightening mascara." The sepia photography against an electric violet panel is a clever mid-century spoof made for the 2000s. Beakers and jars of indigo liquid fill the shelves behind them Sephora is credited as a seller, with web addresses along the bottom Fun for makeup fans, science humor and retro-humor collections Measures approximately: 8" x 11"