Marketing 7.0
Marketing 7.0 by Philip Kotler explores mind-centric marketing, focusing on consumer behavior rather than AI-driven performance.
- The description claims that Marketing 7.0 addresses why digitalization, AI, and immersive technology unlock the consumer mind.
Specifications
- Material
- Hardcover
Variants (1)
- Hardcover — 699000.00 IDR — In stock
AI Readiness
Good foundation, but some important product data is still missing.
75%