Apple Think Different - Frank Sinatra

Steve Jobs had just returned to the struggling company, Apple Computer in 1997. Jobs and Lee Clow had collaborated back in 1984 to launch the MacIntosh. Now was the time to recover the sense of Apple’s place in the world of creative users. The TBWA Chiat/Day team said that Apple should be aligned with the creativity of personalities and people making an impact on the twentieth century. The “Think Different” phrase provided an opportunity to celebrate both the creativity of these people but also the distinctiveness of Apple in the computing world, responding to IBM’s historic campaign motto, “Think”. The campaign was swiftly approved by Apple, then begun with the television commercial, which first ran on Sept. 28 1997, followed by the print ads, billboards and posters. (Source -Inspiration Room) To read more about this renowned campaign, click on this link to read a background article by Rob Siltanen who was the Creative Director for the campaign - https://www.forbes.com/sites/onmarketing/2011/12/14/the-real-story-behind-apples-think-different-campaign/#7bc50b3962ab.This poster is from the series issued by Apple in 1998 and it features Frank Sinatra. Francis Albert Sinatra (1915 – 1998) was an American singer, actor and producer who was one of the most popular and influential musical artists of the 20th century. He is one of the best-selling music artists of all time, having sold more than 150 million records worldwide. Sinatra forged a highly successful career as a film actor. After winning an Academy Award for From Here to Eternity, he starred in The Man with the Golden Arm(1955), and received critical acclaim for his performance in The Manchurian Candidate (1962). He was honored at the Kennedy Center Honors in 1983, was awarded the Presidential Medal of Freedom by Ronald Reagan in 1985, and the Congressional Gold Medal in 1997. Sinatra was also the recipient of eleven Grammy Awards, including the Grammy Trustees Award, Grammy Legend Award and the Grammy Lifetime Achievement Award. He was collectively included in Time magazine's compilation of the 20th century's 100 most influential people. After Sinatra's death, American music critic Robert Christgau called him "the greatest singer of the 20th century", and he continues to be seen as an iconic figure.- Wikipedia This is an Original Poster , it is not a reproduction. The poster was printed on heavy weight paper and is in excellent condition. Some minor creasing at the edges may occur; this normally becomes imperceptible once framed. We guarantee the authenticity of all of our poster.