Creating Engaging Online Content and Writing Effective Newsletters (5/7/26)

Creating Engaging Online Content and Writing Effective Newsletters (5/7/26) The library website and library emails are two of the last remaining marketing tools we can fully control, unlike so many social media and video tools. This makes them increasingly important to getting key messages out but – how do we write successfully for the web when marketing library services? What works when creating effective newsletters or email updates? Develop a digital marketing toolkit for creating engaging content online. Trainer: Ned Potter Ned Potter is Faculty Engagement Manager: Community & UX at the University of York, and a Trainer for various organisations including the Bodleian Libraries and the British Library. He has run library workshops across four continents, and his presentations have been viewed over 2.5 million times online. His book The Library Marketing Toolkit was published by Facet in 2012. Ned can be found online at ned-potter.com and on Bluesky at @nedpotter.bsky.social